A dynamic and value-oriented business executive, Yasir has a proven track record in turnaround situations and excels in business development, key account management, and P&L oversight. He consistently delivers holistic solutions that create a competitive edge in the market while driving revenue growth.

Yasir possesses a cohesive set of competencies that enable him to identify and formulate strategic opportunities for diversifying the consumer base and expanding market share. He has a remarkable record of launching innovative, high-quality products efficiently, closing competitive gaps, and enhancing bottom-line financial results.

With standout experience in optimizing the entire banking value chain, Yasir is adept in various sectors of the banking industry, including business development, real estate projects, product development, marketing research, Islamic banking, trade finance, branch banking, IT, and retail banking.

In addition to his corporate role, Yasir blogs and writes articles for news websites on a wide range of socio-economic issues. Holding an MBA in Marketing and Information Technology, he is frequently chosen to lead turnaround and high-growth initiatives that drive substantial revenue growth and enhance industry reputation.