A Digital Marketing Specialist in the UAE is responsible for developing and executing online marketing strategies to increase brand awareness, drive traffic, and generate leads. They manage digital campaigns across multiple platforms, including SEO, social media, PPC, email marketing, and content marketing.

Key Responsibilities:

• Develop and implement digital marketing strategies to boost online presence
• Manage Google Ads, Facebook Ads, and LinkedIn Ads for paid campaigns
• Optimize websites for SEO (on-page & off-page) to improve search rankings
• Create engaging content for social media, blogs, and email marketing
• Track and analyze marketing performance using Google Analytics, Search Console, and CRM tools
• Handle social media marketing (Facebook, Instagram, LinkedIn, TikTok)
• Conduct competitor analysis and market research
• Develop and manage email marketing campaigns using tools like Mailchimp or HubSpot
• Stay updated on UAE market trends and digital advertising regulations

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or a related field
• Experience with Google Ads, Facebook Business Manager, and SEO tools (SEMrush, Ahrefs)
• Strong knowledge of social media marketing, PPC, and lead generation
• Expertise in content creation and influencer marketing
• Proficiency in Google Analytics, Google Tag Manager, and CRM tools
• Excellent communication and data-driven decision-making skills