An SEO Specialist in the UAE is responsible for optimizing websites to rank higher in search engine results, driving organic traffic, and improving online visibility. They implement on-page, off-page, and technical SEO strategies to enhance website performance and user experience.

Key Responsibilities:

• Conduct keyword research and competitor analysis
• Optimize website content, meta tags, and URLs for SEO
• Implement on-page SEO strategies (title tags, internal linking, schema markup)
• Manage off-page SEO activities (backlinks, guest posting, outreach)
• Improve website loading speed, mobile responsiveness, and technical SEO
• Monitor Google Analytics, Search Console, and SEO tools (SEMrush, Ahrefs, Moz)
• Develop and execute local SEO strategies for UAE-based businesses
• Stay updated on Google algorithm updates and industry trends

Qualifications & Skills:

• Bachelor’s degree in Marketing, IT, or a related field
• Experience with WordPress, Shopify, and other CMS platforms
• Proficiency in Google Analytics, Search Console, SEMrush, Ahrefs
• Strong understanding of SEO best practices and Google ranking factors
• Ability to conduct website audits and fix technical SEO issues
• Knowledge of content marketing and social media SEO
• Strong analytical and problem-solving skills